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The idea behind premiumisation is that by adding unique and desirable features, such as high quality materials, superior performance, or superior customer service, a product can be differentiated from its competitors and appeal to customers who are willing to pay…
While RACI matrix is a popular tool used in project management and team coordination,it can be a valuable tool in sales management for defining the roles and responsibilities of team members and ensuring that everyone is aligned on their goals…
AIR, the movie is streaming on Amazon Prime. A must watch for the students of Marketing. In the early 1980s, Nike was a rising star in the athletic footwear market, primarily known for its running shoes. In 1984, Nike saw an opportunity…
Aren’t the salespeople supposed to know the customers’ businesses better than the customers themselves? Why is it essential for salespeople to wait until they’ve had a meeting with customers in order to uncover their needs or problems? SPIN Selling is…
Marketers have long recognized the power of dopamine in influencing consumer choices and have developed strategies to leverage its effects.Dopamine is a neurotransmitter associated with feelings of pleasure, motivation, and reward, and it plays a crucial role in shaping consumers’…
The VRIO framework provides a systematic approach for analyzing a company’s internal resources and capabilities and determining their strategic potential. Each component of VRIO plays a vital role in formulating an effective strategy.VRIO, which stands for Value, Rarity, Imitability, and…
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