The idea behind premiumisation is that by adding unique and desirable features, such as high quality materials, superior performance, or superior customer service, a product…
While RACI matrix is a popular tool used in project management and team coordination,it can be a valuable tool in sales management for defining the…
AIR, the movie is streaming on Amazon Prime. A must watch for the students of Marketing. In the early 1980s, Nike was a rising star in the…
Aren’t the salespeople supposed to know the customers’ businesses better than the customers themselves? Why is it essential for salespeople to wait until they’ve had…
Marketers have long recognized the power of dopamine in influencing consumer choices and have developed strategies to leverage its effects.Dopamine is a neurotransmitter associated with…
The VRIO framework provides a systematic approach for analyzing a company’s internal resources and capabilities and determining their strategic potential. Each component of VRIO plays…
Yes, we are a far more economically and socially developed a lot today and also we are integrated across boundaries. These have also brought far more…
Ingredient marketing as a concept is so very widely used from street food to the aircrafts and complex IT solutions. I can’t think of any…
The problem is that customers don’t always tell you the whole truth. They generally don’t lie, but they speak in their own language. As a…
At the outset, my apologies..I am using the marketing concept of depth and breadth in different context altogether…. I am going with the following definition…
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